PPC

Five Effective Ways To Increase CTR of Your PPC Ads

CTR is an integral part of PPC marketing. When your CTR is higher, your ads will achieve high-quality scores. Owing to a higher score, the CPC will be less while

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AdWords Launches Ad Unit for In-Store Products

Google is going to introduce local display ads for spotlighting in-store products and sales. Different from other Google ads, which highlight services and products that can be ordered online, local

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Google

Google Search Turns to Country-Specific by Default

Google search across mobile web, mobile apps, desktop and Maps will no more use country code top-level domains (ccTLDs) to signify where a user is searching from. Earlier, Google used

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