Click Through Rate (CTR) is a key metric to measure ads’ relevance to users’ search queries. it’s a metric that tells you whether your search advertising strategies are headed in the right direction or not.
Here are 5 quick tips to increase your ads’ click-through rate:
Include Call To Action (CTA) text in Ad Copies
CTA basically is a phrase that is used in the ad texts asking the ad viewers for what you want them to do. For instance, enquire now, explore more, buy now, buy online, contact us today, request a free quote, browse our latest collection and so on. Based on various researches conducted to study how users’ interact with ads, it’s proved that including CTA with ads texts increases their CTRs.
It is important to note that people act when you ask them to, or not ask them not to. They won’t act often if you do not ask. So go and ask.
Have Keywords in Your Display URL when possible
Adding keywords in the headline is one of the best practices for search ads. It’s done to ensure that the ads have better relevance to users’ search queries. But it does not end here only. Adding keywords in the display URL convinces users that the landing page where the ads will land is as well relevant to users’ queries. And that’s how it increases CTR noticeably.
Use symbols and numbers in the ad copies
Using numbers or symbols like trademark (™), registered (®), currency signs, hashes etc. gives a differential preference to ad copies. It makes the ads standout and thus gets noticed faster. Consequently, it works to increase CTR.
Use Count Down Timer To Create Urgency
Using countdown timer in the ad copies work to create a sense of urgency and thus attracts users’ attention quickly. Google AdWords facilitates this feature through Ad Customizer, and even the setup is easy when you have promotional offers running or there’s a deadline.
User Ad Extensions Whenever Possible
Ad extension buys your ads more real estate on search engine result pages. No matter what business you are in, you can always use extensions like sitelinks, callouts and structured snippets with your ads. Make sure to use them as when you can. It will give you more space to talk about your products and services. So practically, it means more opportunities to convince your potential customers to click your ads.