Google introduces Landing Page Performance report in the new AdWords browser interface. This new report lets you evaluate the performance of your different landing pages at the landing page level
Click Through Rate (CTR) is a key metric to measure ads’ relevance to users’ search queries. it’s a metric that tells you whether your search advertising strategies are headed in the
Google launches Reach Planner – a tool that helps advertisers plan the video advertising spends in a better way. This tool is to be available under AdWords browser interface. It’s currently
Google is going to introduce local display ads for spotlighting in-store products and sales. Different from other Google ads, which highlight services and products that can be ordered online, local
The giant search engine, Google has made an important change to the way AdWords budgets can be used, and the advertisers aren’t happy at all. Campaigns will now be able
Google seems to be testing a new style for displaying Sitelink extensions with AdWords Search Ads. This new way of showing the sitelink extension gives more space to the ad
In an effort to improve online ad experience for everyone and to fight the challenges by ad blockers, Google confirms to have joined ‘Coalition for Better Ads’.
New AdWords experience, better known as AdWords Next, will be made available to all advertisers globally by the end of this year 2017.
Google has been doing a lot to improve the speed of the web in the recent years, specifically for the links originating from its search results pages. No doubt, the
Google adds a new feature to AdWords whereby advertisers can now set up a schedule for offline conversion uploads. This schedule can be set for daily or weekly.