Google introduces Landing Page Performance report in the new AdWords browser interface. This new report lets you evaluate the performance of your different landing pages at the landing page level right in the AdWords dashboard.
To be more precise, this report gives you insights on:
- The expanded landing pages associated with each of your landing pages being used for ads
- Mobile-friendly click rate
- It lets you see which of your pages could provide a better experience on mobile devices. Very helpful to learn and improve the experience
- Your landing pages’ mobile-friendliness
- Know if the page loads as a valid Accelerated Mobile Page (AMP) or not.