Google launches Reach Planner – a tool that helps advertisers plan the video advertising spends in a better way. This tool is to be available under AdWords browser interface. It’s currently in beta which means you need to contact AdWords sales team to request an access. There’s no timeline given for this tool’s public launch yet.
Reach Planner allows advertisers to forecast the reach and frequency based on the targeting settings given to the tool for YouTube along with Google’s video partners. It supports over 50 countries in its initial launch. It seems similar to Facebook’s Reach and Frequency planner.
In a blog post announcing the launch of the Reach Planner, Google says –
In our quest to make planners’ lives easier, we are going beyond reach curves to introduce a key new feature: product mixes. Planners have been using Google’s video formats to reach viewers in different ways, and now we’re giving more insight into which formats work best together.
With product mixes, you can give us your marketing objective, ad preferences and budget, and we will recommend the right mix of YouTube’s solutions to achieve your goal. For instance, if you want to maximize reach to drive awareness, and have short creative assets, Reach Planner will recommend the right allocation of spend between TrueView in-stream and Bumpers to achieve that goal.
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