In an effort to improve online ad experience for everyone and to fight the challenges by ad blockers, Google confirms to have joined ‘Coalition for Better Ads’.
The coalition of Better Ads is a group focussed on improving ad experiences by sharing helpful insights with content creators who depend on ads to support their efforts. Publishers get to see and analyse how their visitors are interacting with ads on their sites. It gets easier for them to know which ads are annoying to users and which offer a good experience. Such insights are shared through screenshots and videos.
The group sets forth a standard for ad creators and publishers to abide by. It’s called Better Ads Standards and aims to provide clear, public, data-driven guidance for how the industry can improve ads for consumers.
It’s far too common that people encounter annoying, intrusive ads on the web—like the kind that blare music unexpectedly, or force you to wait 10 seconds before you can see the content on the page. These frustrating experiences can lead some people to block all ads—taking a big toll on the content creators, journalists, web developers and videographers who depend on ads to fund their content creation.
We believe online ads should be better. That’s why we joined the Coalition for Better Ads, an industry group dedicated to improving online ads. – Google confirms.
While on the one hand, it makes publishers aware of the ad experiences on their websites so that they can do the needful to them, on the other hand, it helps them go even further by offering Funding Choice to content consumers.
Funding Choice – currently in beta – enables publishers to show a customised messaging to users using ad blockers and invite them to enable ads promising a better experience or pay for a pass that removes all ads on that site through the new Google Contributor program. It’s currently in beta and is available to publishers in North America, UK, Australia, Germany, and New Zealand. It will gradually be made available worldwide.
Google Chrome to stop showing non-compliant ads
Google plans to stop showing ads (including those owned or served by Google) through its Chrome web browser on the websites that are not compliant with the Better Ads Standards starting in early 2018.