- Display Advertising
- 29. Apr
Adsense Ask Publishers To Comply With GDPR
Google has asked its AdSense Publishers to update their privacy policies and conform with European General Data Protection Regulation (GDPR) regulation. The new rule is not only for publishers advertising in Europe but in other parts of the world as well.
Aimed at providing a single regulation for businesses to state what data they collect, how it is used and obtain consents from the internet users. The recommendation is mandatory for all publishers operating or getting visitors from Europe Economic Area. The GDPR regulation will come into force from May 25, 2018.