AdWords Introduces New Responsive Search Ads with Ability to Show 3 Headlines

Google AdWords rolled out a new responsive search ad with multiple headlines and couple of descriptions. The new responsive ads are available only to Beta in AdWords.

The new ads are a continuum to let machine learning model optimise creative ads and give up manual A/B testing. Having multiple ad options will help your ad group to compete in more auctions for the selected keywords increasing chances to trigger your ads. It also indicates that the manual A/B testing is going to end soon.

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