Digital Ad revenue touched highest bench mark of $88 Bn in 2017, Mobile sharing 57%

“Consumers are increasingly spending a tremendous amount of time with interactive screens and content – from mobile to desktop and audio to OTT – and brands are in lockstep with a growing commitment to digital ad buys,” said Randall Rothenberg, CEO, IAB.”

The use of Digital means is increasing day-by-day. Consumers are turning digital for doing research & information, shopping, sharing, entertainment, and even more. The use of Smartphones or tablets by consumers starts the moment they wake up & continues till they go to sleep.

IAB reports, revenue from mobile increased by 36% in 2017 compared to 2016.

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