Google Launches New Shopping Campaigns to Drive Sales and Reach More Customers

Studies have revealed that shoppers are researching multi-channels – reading blogs, reviews, rating, videos, etc., before deciding to buy a product. It becomes difficult for advertisers to manage across channels, technology, products, etc. and reach to their marketing objectives.

Google has launched new shopping campaigns to tackle challenges faced by advertisers to reach their end goals. It will help advertisers to drive sales and reach to more customers.

The shopping campaigns will be goal-optimised, emphasise on automation and machine learning solutions. Advertisers will have unparallel reach to customers advertising on Google suites and networks.

In short, managing the shopping campaigns will be time-saving, efficient and easier.

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