Google released AdWords Editor with Strong Filtering, Search Query Report and More Features

Google released a new AdWords Editor with several improved features for advertisers. The new features include the ability to download search term reports, more filtering options, account-level extension association, interest categories for search and shopping campaigns, custom intent audience, True View for action campaigns, and responsive search ads.

The new AdWords editor has a ‘search terms’ tab. Clicking on the search terms tab will open a new window where advertisers can choose campaigns, ad groups and metrics to download and analyse. Advertisers can also save the reporting preference.

Eight new functions are added in the advanced search box to allow advertisers build queries on filtered items meeting specific criteria.

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