Google Rolls Out Ad Settings Update for Users to Turn Off Targeting Signals

Google has rolled out its Ad settings features to give users options to limit ad personalisation. It is also sending notices “why this ad”, to across the display Google Ads. The change will turn off some of the interest signals that the company uses in targeting ads. You will get the options in the “Personal info and Privacy” section of the user’s account Ad Settings.

The feature will allow users to manage their ad settings and prevents Google to collect personalise ad data of users. Earlier, user action, information, etc were added in the Google account to make ads more relevant and useful.

Turning off the targeting signals will apply to all Google Services or where Google Ads are shown with notices served.

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