- Display Advertising
- 30. Apr
Google Will Show YouTube TV Ads in ‘Google Preferred’ Network
Google will add YouTube popular TV channels in the Google Preferred network to improve quality of ad-supported contents. It is a move to appease advertisers concerned about the quality of YouTube contents. Some of the brands complained about their ads being shown along controversial and unsafe videos.
Adding of premium contents to Google Preferred is aimed at bolstering its service and lure TV ad dollar. YouTube TV carries contents from popular channels like NBC Universal, CBS Corp, 21st Century Fox, and others.