In-Market audience launched by Bing Ads in the U.S

Bing ads declared the availability of in-market audiences in the US after piloting the audience targeting future.

What is in-market audience? The groups of users that are active in the market for a particular product or service. The company shared data from pivot programs using in-market audiences. Bings announced brands piloting the technology had seen 28% higher click-through rate and 48% higher conversion rates

Users can get started using new targeting capability. From Audience tab on the campaign page, click on click create an association, then select ad group and in-market audiences under Ad group targeting. Find the in-market audiences and then select the targeting setting and save.

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