Microsoft Rolls Out New Audience Network at Bing Partner Summit

Microsoft rolls out a new display network, the Microsoft Audience Network (MSAN). The new MSAN includes many elements previously unavailable like Bing search-intent signals, Microsoft AI capabilities, and the Microsoft audience graph.

Bing search advertisers can extend their campaign through Audience Ads in Microsoft and third-party properties. Advertisers have two options: Audience ads search-extensions and audience ads campaigns.

Bing handles over 20 billion monthly searches and has more than 5 lakhs active advertisers.

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