Affiliate Marketing

What is Affiliate Marketing?

Affiliate Marketing

Affiliate marketing is the practice of recommending a company’s products or services to potential customers and earning a commission in return. Big e-commerce companies use this marketing tactic to boost online sales. They allow affiliates to promote, advertise and market their products or services in lieu of a fixed percentage.

This is one of the oldest forms of marketing where anyone can become an affiliate or publisher for any company. The affiliate marketer can choose any product, services, and recommend to potential customers for earning money. It’s easy to become an affiliate and promote any product of choice.

How much you can earn?

Affiliate programs are today a very popular way to make passive income from the internet. You can earn a commission between $ 1 to $10,000 based on the volume of sales for that particular product.

Top retailers for an affiliate program

Above all, most top online retailers like Amazon, E-bay offer affiliate opportunities for common people. You can search online to find top affiliate marketing sites and start earning commission easily.


How affiliate marketing works –

  • First, you join an affiliate program
  • You choose a product or service to market
  • You get an affiliate link for the selected product
  • Then, you share that link on any platform of choice via blog post, videos, ads or social media
  • If anyone uses your promoted link and reaches to the merchant site for purchase, you earn commission


The three pillars of affiliate marketing

Advertiser – An advertiser may be any company that sells products or services online. It is ready to pay other people for helping sell their products.

Publisher or affiliate – An affiliate is an individual willing to promote an advertiser’s product or services in exchange of commission. The affiliate uses the advertiser’s links, text ads and banners on their website or blog.

Consumer – A consumer is any person that sees the ads on an affiliate website, clicks to reach the merchant site and buy.


How to join an affiliate program?  

Joining an affiliate program is quite easy. Anyone can sign up for the program and start earning. Upon signing, the merchant will provide a unique tracking link. Use this link to bring potential customers to the merchant’s site for purchase. Also, embed the affiliate sites link to the blog posts, product reviews, product videos, and promote through social media.

If anyone buys the product using this link,  you will get a between 3 to 14 per cent commission. The rate of commission varies on products and as per terms & agreements. But yes, affiliate marketing success will depend on product choice and channel for promotion.

Leave a Reply

Your email address will not be published. Required fields are marked *