The Rise of Connected TV (CTV) in India
The Connected TV (CTV) market in India is undergoing a period of explosive growth. It’s being fueled by several factors …
Connected TV, Everything Else
Everything Else, LMO
Language Model Optimization (LMO) – A Beginner’s Guide
LMO precisely stands for Language Model Optimization. Like SEO where a website or a page is optimized for Search Engine …
Google, News, SEO
Google Search Console Adds 24-Hour Performance Data
Google Search Console just got an indeed very helpful update: a “24 hours” view in performance report. The feature is …
Google, Google Ads, News, PPC
New Targeting Options to Target Users on Google Search & YouTube
Google is known to roll out new features and targeting options to help advertisers reach out to their target audiences …
Meta, News, Social
Facebook Introduces New Templates for Stories Ads
Facebook is introducing a new series of templates to make it convenient for marketers to create custom stories ads across …
Google, News, SEO
Google’s New Snippet Settings Offers More Flexibility to Webmasters
Now webmasters can control their content display on Google’s search list What does that mean? When you search for something, …
Google, News, SEO, Technical SEO
H1 Tag Not Critical For Search Ranking Says Google
What is H1 Header Tag? The H1 Header tag is nothing but the title of an article or a blog …
Google, News, PPC
Auction-time bidding in Google Search Ads 360
Google Search Ads 360, a platform to manage campaigns across multiple search engines, has added auction- time bidding to improve …
Google, News, Social
YouTube to Show Abbreviated Subscriber Counts Starting This September
Google began to roll out abbreviated subscribers counts for YouTube channels. After this update, it is not going to be …
Meta, News, PPC, Social
Facebook Launches Leads Ads for Messenger Globally
Facebook Leads Ads feature allowing Click-to-messenger action is now available to advertisers globally. The feature was in beta and limited …